The Marketing & Communications Manager will be responsible for creating and implementing a comprehensive marketing, communications and public relations program that enhances the company’s brand presence and awareness within its core markets and the public. She/he will lead on strategic and operational work to engage with target audiences, facilitate external and internal communications activities, and deliver against business objectives.
This role requires the person to have core skills with ability to handle and work on their own;
Digital and traditional marketing systems and all platforms – IT Skills related digital artwork qualifications
Marketing, Communications and Public Relations plans and strategies from concept to execution.
Responsibilities
- Development, implementation, and oversight of marketing & communications activities:
- Oversee editorial direction as well as design, production and distribution of marketing and communications materials.
- Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability, data analysis, customer profiling and segmentation.
- New website development and develop processes to keep company’s website up to date.
- Work closely with the company’s teams and departments to ensure consistency and accuracy of all external and internal communications.
- Proactively identify and organize opportunities to increase the company’s brand presence and exposure.
- Annual budgeting and planning process.
- Measure individual and team progress against performance metrics
- Support the professional development of the team to continuously develop skills and expertise and support career development aspirations.
- Ensure the values of participation, partnership, sustainability, social responsibility, cost effectiveness, transparency, and accountability are reflected in your work.
- Any other responsibilities as may reasonably be required from time to time
Qualifications
- Relevant Degree in Communications, 10 years of overall professional experience; ideally with 5 years in high profile marketing / communications roles within an organization focused on sustainability.
- Connected within the media/communications circles and able to drive external relationships with key communications partners independently.
- A successful track record designing and implementing marketing and communications strategies.
- Excellent communication (verbal and written), presentational and drafting skills, with proven ability to translate technical and complex topics into creative and compelling communication assets.
- Excellent communication and relationship building skills with an ability to prioritize, negotiate, and work with a variety of internal and external
- stakeholders.
- A multi-tasker with the ability to wear many hats in a fast-paced environment.
Our client seeks rare individual with both digital marketing and PR Communication written skills and track record across both processes.