Our Client – in the Health sector, seeks to appoint a Marketing & Business Development Manager. Applications are invited from suitably qualified and experienced candidates to fill the position.
Purpose:
To provide the overall strategic direction to marketing, brand management, and business development in order to achieve business profitability/objectives.
Marketing and Financial Management
- Formulates Marketing Strategies to achieve group objectives;
- Develop budgets for patient numbers and revenue
- Conducts and performs regular competitor analysis,
- Designs and implements marketing plans to achieve set revenue and growth targets;
- Encourages and grows strong, mutual, respectful relationships with referring clinicians and healthcare facilities,
- Identifies corporate partners in need of diagnostic imaging and medical screening services;
- Works with various support teams such as Front Desk Receptionists as they are the patients’ first point of contact;
- Identifies and facilitates any ongoing customer care training needs within the practice support team.
PR and Corporate Communication
- Maintains visibility through various creative means that promote a distinctly high standard for the practice when communicating with interested parties;
- Manages media strategy and press relations including social media platforms in liaison with the Business Development & Projects Manager;
- Manages stakeholders’ relationships to create a good corporate image and sustainable business growth;
- Scans the environment to anticipate future trends that may affect the group;
- Manages all stakeholders effectively.
Brand Management
- Compiles and the updates the Group’s own database of doctors and referrers country-wide;
- Ensures participation in National and International Health awareness campaigns;
- Ensures that all tasks and activities that require funds must be presented with budgets, the standard is to seek 3 quotations and share them with reporting managers;
- Prepares and presents budgets ensuring that the numbers are correct and that all bases are covered;
- Monitors and ensures the in-house presentation of the practice is of the best quality and standard;
- Monitors and ensures that all the practice’s representatives and staff are in their best appearance;
- Participates in primary research, through various means and distribution to the brand’s target audience;
- Facilitates customer care sessions for local staff and other interested parties.
Business Development
- Conducts research activities on potential clients (organizations and individuals/ referrers) to identify new leads and potential new markets
- Develops business plans to increase market share and client base;
- Plans and oversees new marketing initiatives;
- Attends conferences, meetings, and industry events
Customer Care/Client Experience
- Creates client experience and care strategies that benchmark overall strategic plan;
- Creates synergies, enhances teamwork and cooperation between different functions, and promotes a positive client experience;
- Interacts closely with customers, what their health care requirements are, and how to bridge these gaps in services available;
- Develops and maintains an active complaint resolution or complaint framework and implements Quarterly satisfaction measurements/indices;
- Facilitates a team to carry out strong customer liaison practices in the department;
- Analyses and reviews information from feedback methods utilizing parameters such as patient demographics, examination types, and time of day when patients attend;
- Works closely with various support teams to support programs and initiatives at the business units with a specific focus on adding value to the business;
Qualifications and Experience
- BCom / BSc Hons in Marketing Business, Public Relations or equivalent.
- At least 5 years’ experience in a similar or related environment with a minimum of 4 years in a managerial position.
Email CV in word format and provide your current salary and benefits details to:
Mirriam Dzapasi – mirriam@valcol.co.zw