A well-established and ambitious FMCG and agricultural products business is seeking an exceptional Chief Executive Officer to lead its next phase of growth across the national retail, farming products, and animal feed markets.
This is an opportunity for a commercially driven leader who understands that market share is won on the ground, through customers, distribution, brands, pricing, people, and execution.
The successful CEO will take full responsibility for driving a high-performance commercial culture and growing the business nationally.
You will be expected to:
- Develop and execute an aggressive national growth and retail strategy.
- Expand market penetration across farming products, animal feeds and related FMCG categories.
- Drive revenue, profitability, margins, and market share.
- Strengthen national distribution, dealer, agent, and retail networks.
- Build powerful customer and supplier relationships.
- Optimise pricing, product mix, working capital and stock management.
- Lead, develop and hold the executive team accountable for performance.
- Identify new markets, products, and commercial opportunities.
- Ensure operational excellence from manufacturing/procurement through to the customer.
- Build a business that is competitive, scalable, and commercially relentless.
We are looking for more than a conventional FMCG executive.
You should be a proven commercial leader with a strong track record in FMCG, agricultural products, animal feeds, retail distribution, or a closely related environment.
You will bring:
- Strong commercial instinct – you see opportunities before others do.
- National market knowledge – you understand customers, channels, competitors, and distribution.
- Sales leadership – you know how to turn strategy into numbers.
- Financial discipline – growth must translate into sustainable profitability.
- Entrepreneurial energy – you are prepared to challenge the status quo.
- Leadership presence – you can inspire people while demanding accountability.
- Execution capability – strategy means little unless it gets delivered.
This is a high-impact CEO appointment for an individual who wants to shape the future of an established business rather than simply manage its present.
If you have the commercial firepower, leadership credibility, and market experience to take a national FMCG and agricultural business to its next level — we want to hear from you.
Confidential applications and enquiries are invited. Email Colin Roberts